“The frames are designed to be free of interfaces. The animated digital artwork loaded onto each frame can’t be changed for another, nor can the animation be stopped, rewound or paused; customers must place them back in the box or drain the battery to turn them off. Each frame is less like a tablet or television and more like a statue or figurine, said Roxy Fata, the chief operating officer of Infinite Objects.”
“According to chief operating officer Roxy Fata, the brand saw its single largest sales date double after one customer posted a video of his printed video without even tagging Infinite Objects. The creator, @jeansfordinner, has since deleted the post, but he now has 56 thousand followers on TikTok. Before his first video that included an Infinite Objects product reached 13 million views, he only had a few hundred views on his content, according to Fata.
“It’s so interesting to see that organic posts are so much more successful in terms of actual conversion,” she said. “People who grew up in the internet age are demanding that type of authenticity.”
“Roxy Fata: I think the regular consumer finds value in experiencing something and receiving something on a purchase. It helps artists—artists want their pieces shown in spaces so people can get familiar with their work. So it has benefits in that regard as well.”
“Infinite Objects COO Roxy Fata says the demand for displaying NFTs has been colossal. “Ever since our partnership with Beeple in December of last year, people have had an incredible appetite for bringing NFTs into the physical world."
CES 2022
SHOPIFY NFT.NYC 2022